ALOK’s Coachella Debut w/ Ava Max & Urban Theory Delivers Bold Message

In a performance that will be remembered as one of Coachella’s most culturally resonant moments, Brazilian superstar and philanthropist ALOK made a groundbreaking debut on the Sahara Stage, redefining what a DJ can be and do on the world’s biggest stages. With a striking, cinematic show rooted in emotion and purpose, ALOK’s set was more than music — it was a call to “Keep Art Human.”

Created by ALOK and his creative team led by Fabio Soares — the visionary behind the Rio 2016 Olympic Opening Ceremony visuals — the performance unfolded like a living art installation. In a world accelerating toward automation, this spectacle served as a powerful reminder that the future of creativity still belongs to human hands, hearts, and souls.

Urban Theory, one of the most celebrated dance crews globally, joined ALOK to bring the vision to life. Known for their geometric and futuristic “tutting” choreography, the group stunned the crowd with a large-scale human interactive panel, showcasing almost machine-like precision. The “Future” segment opened the set with 45 dancers moving in hypnotic synchronicity, mimicking robotic gestures to blur the lines between man and machine—yet, every movement was undeniably human.

At the heart of the stage stood two monumental sculptural hands, symbolizing the most ancient and essential tool of human creation. What appeared, at first, like an AI-generated spectacle quickly revealed itself as a celebration of raw human talent and collective expression.

In a standout moment, ALOK brought out longtime collaborator Zeeba to perform their global hit “Hear Me Now,” turning the Sahara Tent into a massive sing-along. The show then transitioned into its second act, centered on nature, where dancers used fluid, organic movement to evoke trees, waves, and fire—reminding us of our roots and connection to the Earth. As the energy reached its peak, surprise guest Ava Max took the stage to perform a special remix of her hit “Sweet But Psycho,” followed by her and ALOK’s dance-pop anthem “Car Keys (Ayla),” driving the crowd into a frenzy.

As the finale unfolded, Urban Theory removed their masks, revealing their faces and celebrating together onstage. ALOK stepped out from the DJ booth to unveil the bold message: “KEEP ART HUMAN.”