Eli Brown Overhauls The Streetwear Scene With His Second 92 Thing Drop

Techno’s most enigmatic force, Eli Brown, is once again sending shockwaves through the underground, but not with a typical music release. Today, the sonic phenomenon will once again fuse together the worlds of high-frequency sound and high-end fashion design as he unleashes the highly-anticipated second drop from his streetwear brand, 92 Thing. Officially arriving today, the brand’s sophomore capsule drop arrives hot on the heels of Eli Brown’s massive LA takeover, where he released a limited edition drop of the collection that instantly sold out. 92 Thing’s second drop signals a new apex in Eli Brown’s venture into the fashion industry as he continues to entangle the underground’s edge with mainstream appeal in a way that’s nothing short of pure alchemy.

92 Thing distills the essence of a seminal year not only in dance music history, but his own career as well into a contemporary, streetwear apparel brand. Capturing the bold and brazen style of 1992’s famed rave scene, the brand is a physical manifestation of the year’s rebellious electronic revolution, with the Bristol-born sonic force at its helm.

Renowned for his genre-defying artistic approach, Eli Brown’s second 92 Thing collection is heavily inspired by the other-worldly dimensions created by the raw energy of his music, fusing the visceral power of the underground with cutting-edge streetstyle. As he continues to step into the fashion space, the icon continues to weave himself into techno’s history, paying homage to his sonic beginnings while leaving a tangible legacy of his own behind with every
new drop.

“I’m so hyped to give you guys the latest collection from my streetwear brand, 92 Thing. For this drop, I really wanted the shirt to reflect my own style as well as incorporate elements of my musical journey – “Diamond” and “Believe” are just that. 92 Thing really embodies the spirit of what I do in a concrete, physical way and
I’m excited to share this with fans of my music and style alike.” – Eli Brown

Akin to Eli Brown’s non-conformist approach to music production, 92 Thing transcends the conventional approach to artist merchandising through the lens of the style-obsessed. Each unique piece reflects the revered innovator’s ethos: a celebration of individuality, nonconformity and rebellion. An apparel and lifestyle brand at its core, 92 Thing
continues to blend modern fashion and nostalgic touches from Eli Brown’s triumphant come-up with the exclusivity of both streetwear and underground techno culture to offer an enviable range of styles, released in limited quantities throughout the year.

The second collection of 92 Thing comes hot on the heels of a massive year – 2024 has truly been the year of Eli Brown – as this track arrives on the heels of the techno titan becoming the FIRST EVER techno artist to play at Rockefeller Center with a completely sold out show.

The sophomore 92 Thing drop is out now via https:// www.92thing.com/. The capsule collection will include two distinct, heavyweight and oversized T-Shirt styles (Diamonds On My Mind and Believe In Something) available in sizes S – 2XL. Each style will retail for £39.17 GBP ($50 USD) while quantities last.