Join Tomorrowland’s Founder at ADE Pro: Keynote on 20 Years of Success

Tomorrowland’s founder, Michiel Beers, joins ADE Pro for a Keynote Panel where he dives into the festival’s twenty-year success streak, sharing his story in a one-time-only talk for ADE Pro Pass Holders. Beers, who usually stays out of the limelight, joins the Conference on ADE Wednesday, explaining how the festival rose to the top and has managed to stay there for two decades.

Michiel Beers is one of two brothers who founded the annual music festival, who normally stay out of the limelight. For Amsterdam Dance Event 2024, he makes an exception by joining the Pro Conference in person on ADE Wednesday.

Artists dream of playing at Tomorrowland, and dancers dream of walking the holy grounds in Belgium. How did Beers come up with the idea of this exceptional festival and how did he make a thought into a reality? And most importantly, when you reach that number of visitors, how do you stay on top?

The team behind Tomorrowland finally opens up and shares the journey of transforming a local event into one of the world’s largest and most iconic dance festivals. Discover how Tomorrowland has embraced cutting-edge technology and created unforgettable experiences for millions of festival-goers.

Whether you’re a veteran in the industry or an aspiring talent, this keynote offers invaluable strategies, creative insights, and lessons learned from Tomorrowland’s evolution. Gain essential tools to navigate the dynamic world of dance music and make your mark in the industry. Click below to read more and learn how to join this exclusive ADE Pro Panel.

More ADE Pro
Next to this Keynote panel, the ADE Pro Conference will see many friendly faces of ADE and Tomorrowland make their appearance. Miss Monique blew everyone’s mind at this year’s edition of Tomorrowland, and will also be a speaker at the ADE Pro Conference this year. Find previous announcements and all confirmations via the ADE Pro page.